Veganuary 2018 initial results

Some of you may know I’m an analyst at work and love a bit of number crunching so I always look forward to seeing the stats come out after Veganuary and this year is no different, so let’s take a look!

Its great to see the overall participation increase year on year and a massive 183% increase on 2017! This only accounts for the people who sign up on so I am sure there are many others who take part every year without signing up.

It’s also nice to see people’s motivation for trying Veganuary, but whatever the reason the animals and the planet benefit from it! 79,000 were omnivores so that’s a huge number going cold tofurkey for the month!

Younger people lead the way as expected, but my age range of 25 – 34 are slightly leading the pack ahead of the 18 – 24 whippersnappers and the 35 – 44 crew don’t seem far behind them.

Women seem to be leading the way again with 84% of participants but men have increased to 14% from 10% in 2017. I think this is in part due to women more likely to sign up to the website so there may be quite a few more men taking part, they just aren’t in the official figure.

The dairy industry tried to hit back with their #februdairy campaign but as these search stats (courtesy of @vegandon on Twitter) show it paled in comparison.

So there you have it. I’m looking forward to seeing the six month results and how many people decided to stick with it. With all the options now available it just gets easier and easier to transition to veganism.

Did you take part in Veganuary this year? How did it go? Or are you a veteran of Veganuary and still going strong? Let me know in the comments below.

Plumes x

Veganuary 2018 initial results

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